shackleton sniff test

The Shackleton Sniff Test: A Game Changer

One of my favorite thought experiments is what Bryan Johnson calls, “The Shackleton Sniff Test.” Bryan, who is the founder of OS Fund and Braintree, exposed the world to this great idea on the Tim Ferriss Podcast back in 2015 (check out the episode).

Creating any sort of project or business often comes with the occasional wave of self-doubt and fear, especially when things don’t go as planned. At least, that’s been my experience. And whenever I’m in a funk, I’ve found this “test” to be an incredibly helpful tool that always pulls me out of it.

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